Pragmatic Play Launches Sportsbook in UK Market through DAZN Bet Partnership
In a significant move for the iGaming industry, leading content provider Pragmatic Play has announced the debut of its sportsbook product in the United Kingdom. The launch, facilitated through a partnership with DAZN Bet, marks Pragmatic Play's entry into one of the world's most competitive sports betting markets.
This expansion follows successful deployments of Pragmatic Play’s sportsbook in Spain and Germany, both in collaboration with DAZN Bet. The UK launch utilizes Pragmatic Solutions’ advanced Player Account Management (PAM) platform, ensuring a smooth integration with DAZN Bet UK’s existing systems.
UK customers of DAZN Bet will now have access to a comprehensive suite of betting options, including pre-match and in-play data, player props, and bet builders. The recent addition of a horse racing product further enhances the platform’s offerings.
Industry experts are closely watching this development, as Pragmatic Play is already known for powering some of the best online casino experiences globally. The company’s reputation for delivering high-quality slots, live casino games, and now a full-fledged sportsbook, positions DAZN Bet to potentially become a top contender in the UK’s best online casino and sports betting arena.
Gareth Crook, SVP of Sports at Pragmatic Play, expressed pride in this achievement, stating,
Entering the UK market with a competitive Sportsbook product was an early ambition of ours. The UK is arguably the most competitive and mature sports betting market of them all.
Gareth Crook
Crook also noted positive early signs for the UK launch.
Daniel Berthold, Managing Director for Germany, Austria, UK & New Markets at DAZN Bet, emphasized the significance of this launch for their company. “This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market,” Berthold said.
The launch underscores Pragmatic Play’s position as a leading multi-channel provider in regulated markets globally. It also highlights the company’s strategic expansion of its sportsbook offering, complementing its existing portfolio of up to eight new slot titles monthly, along with Live Casino and Bingo games, all available through a single API.
