Spribe Strikes Major Sponsorship Deals with UFC and WWE
Spribe, the innovative developer behind the popular crash game Aviator, has announced groundbreaking multiyear sponsorship agreements with UFC and WWE. These deals will see Aviator branding prominently displayed during UFC Octagon events and at select WWE marquee shows, marking a significant push to expand the game’s global visibility, particularly in the lucrative U.S. market.
New Sponsorship Highlights
The agreements include high-profile logo placements, social media campaigns, and exclusive hospitality experiences, enabling Spribe to capitalize on the vast audiences of these sports entertainment giants.
UFC and WWE events will feature Aviator branding integrated into their setups, providing immense exposure to millions of fans worldwide.
Nicholas Smith, Vice President of Global Partnerships for TKO Group, which manages both UFC and WWE, remarked,
UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with Spribe to design custom integrations within our content that will help them reach millions more consumers around the world.
Nicholas Smith
Expanding in New Markets
The sponsorships come as Aviator continues to thrive in markets such as Brazil, India, and Europe, where it has seen record engagement. In December alone, global wagers on Aviator surpassed an astounding $14 billion.
With these partnerships, Spribe aims to establish a stronger presence in the United States, leveraging the immense popularity of UFC and WWE.
The company’s expansion aligns with the rising trend of new online casinos offering innovative gaming experiences. Many of these platforms are adopting games like Aviator, which feature simple yet engaging mechanics that appeal to a wide demographic of players.
Spribe’s licensing in key markets, including the United Kingdom, positions it as a trusted partner for these emerging operators.
A History of Strategic Partnerships
Since its founding in 2018, Spribe has consistently demonstrated its ability to secure high-profile collaborations. In 2024, it partnered with Italian football club AC Milan, designating Aviator as the team’s official crash game.
Earlier promotional agreements included collaborations with UFC stars Alex Pereira and Merab Dvalishvili, further cementing the brand’s appeal across multiple markets.
With its latest ventures into UFC and WWE sponsorships, Spribe is poised to elevate Aviator to new heights, ensuring it remains a dominant force in the online gaming space.
