Kaizen Gaming’s Betano Expands UEFA Partnership with Europa League and Conference
In a significant move that further solidifies its presence in the world of football, Kaizen Gaming's Betano brand has secured a three-year sponsorship deal with Uefa's Europa League and Europa Conference League competitions. The agreement, which runs until the end of the 2026-27 season, positions Betano as the official sponsor of these prestigious tournaments.
Strengthening Ties with UEFA
The sponsorship deal comes on the heels of Betano’s successful partnership with Uefa during the Euro 2024 tournament, where the brand served as the competition’s inaugural betting partner.
As an online gambling operator offering sports betting and premium casino gaming, Betano’s collaboration with UEFA signifies a growing relationship between the football world and the digital gambling industry.
Aris Dimarakis, Deputy CEO of Kaizen Gaming, expressed his enthusiasm for the continued partnership, stating,
During UEFA Euro 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events.
Aris Dimarakis
Tailored Sponsorship for Greece and Cyprus
In addition to the Betano brand’s sponsorship, Kaizen Gaming’s Stoiximan brand will serve as the sponsor of the Europa League and Europa Conference League in Greece and Cyprus, the two countries where it operates. This localized approach ensures that the company can effectively engage with its target audience in these specific markets.
The newly signed sponsorship deal was announced in Monaco, coinciding with the draws for the Europa League and Europa Conference League.
Football enthusiasts are eagerly awaiting the start of these competitions, with the Europa League set to kick off on 25 September and the Europa Conference League following on 3 October.
Guy-Laurent Epstein, Marketing Director of UEFA, shared his excitement for the partnership, stating,
After witnessing the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.
Guy-Laurent Epstein
Betano’s Growing Sponsorship Portfolio
The Europa League and Conference League sponsorship is just one facet of Betano’s extensive sponsorship strategy, which aims to align the brand with major sporting events and teams worldwide. In addition to its involvement with Euro 2024 and the Copa América in South America, Betano is also the official sponsor of the top-flight divisions in Brazil and Argentina.
Moreover, a recent survey by ENV Media revealed that Betano has become the most recognizable betting brand in Brazil after being the first operator to apply for a sports betting license in anticipation of the legal market launch on 1 January 2025. The company’s sponsorship efforts also extend to the Premier League, with Betano serving as the principal partner of Aston Villa, supporting its launch in the UK through BVGroup.
As Kaizen Gaming’s Betano continues to expand its sponsorship portfolio and forge strong partnerships with renowned sports organizations, the brand is well-positioned to capture the attention and enthusiasm of football fans across the globe, offering them unparalleled experiences and responsible gaming entertainment.
