Cloudbet Joins Forces with PFL as Official Sports Betting Partner
Cloudbet, the crypto-powered sportsbook and online casino, has been announced as the official sports betting partner of the Professional Fighters League (PFL). The partnership kicks off with the highly anticipated Road to Dubai Champions Series on January 25, marking a significant milestone in both organizations' pursuit of innovation.
Licensed under Curaçao eGaming, Cloudbet will integrate crypto-driven betting into PFL events while securing prime branding opportunities across PFL broadcasts and live events. The collaboration reflects a shared vision of enhancing fan engagement through cutting-edge technology and immersive experiences.
A Cloudbet spokesperson expressed enthusiasm for the partnership, stating:
Our collaboration with the PFL offers a platform to innovate and redefine the fan experience. Together, we aim to push the boundaries of what’s possible in sports betting. Stay tuned for some exciting developments in the months ahead.
The partnership also aligns with PFL’s broader mission to establish the “Champions League of MMA,” with Cloudbet pledging to support this vision through its expertise in fan-centric, crypto-enabled betting.
A Shared Commitment to Innovation
Damian Willoughby, EVP of Global Partnerships at PFL, underscored the significance of the deal:
We’re thrilled to partner with Cloudbet, a recognized leader in the industry known for their innovative approach and top-tier product offerings. This collaboration underscores our commitment to delivering a fresh, premium experience for MMA fans worldwide.
Cloudbet, which operates a diverse portfolio that includes an eSports betting platform, traditional sportsbook, and Bitcoin casino, is expected to leverage its capabilities to further enhance the PFL’s offerings.
Upcoming Events and Past Partnerships
The first event under this partnership, the Road to Dubai Champions Series, will take place at the Coca-Cola Arena in Dubai’s City Walk. MMA stars like Usman Nurmagomedov and Paul “Big News” Hughes will headline the card in what promises to be a thrilling start to the PFL’s 2025 season.
This collaboration follows a series of recent betting partnerships for the PFL. In 2023, Bets.io supported the Road to PFL Africa initiative, while Unibet became the official sportsbook for PFL Europe in the UK and France for 2024-2025.
As the PFL continues to expand its global footprint, its alliance with Cloudbet signals a bold step forward in blending sports entertainment with innovative betting solutions.
