Ireland Launches Gambling Regulatory Authority as New Law Comes Into Force

What Is the GRAI?

The GRAI is Ireland’s independent gambling watchdog. Its mandate includes the regulation and licensing of gambling operators, as well as oversight of lottery activities—excluding the National Lottery.

Established under the Gambling Regulation Act 2024, which was passed by the Irish Parliament on 16 October 2024, the GRAI is intended to bring modern regulatory oversight to an industry that is increasingly digital and global.

Who Is Leading the Authority?

At the time of its official launch, the GRAI confirmed the appointment of seven board members. The board is chaired by Paul Quinn, formerly CEO of Ireland’s government procurement office.

Key appointments include:

• Celine Craig, former media commissioner
• Rita Purcell, deputy CEO for international and legal at the Health Products Regulatory Authority
• Dr. Colin O’Driscoll, senior psychologist and clinical lead for addiction services in Ireland’s Mid-West region

Anne Marie Caulfield, originally appointed in 2022 to lead the establishment of the authority, will continue in her role as CEO.

Strengthening Consumer Protections

Speaking on the launch, Minister for Justice Jim O’Callaghan described the new regulatory framework as a vital step toward safeguarding Irish consumers.

“This Act is designed to meet the challenges of gambling responsibly in 21st century Ireland, providing clarity for operators and for consumers and taking a responsible approach to balancing the freedom to gamble with the safeguards to protect people from falling prey to addiction.”

The Gambling Regulation Act 2024 introduces strict new rules designed to reduce gambling-related harm.

Key Provisions Now in Effect:

• Prohibition on gambling using credit cards or other credit facilities
• ATMs banned from being placed in gambling venues
• Ban on inducements, including free bets, hospitality packages, and VIP programs
• Introduction of a national self-exclusion register allowing individuals to block access to gambling operators
• Stricter controls on advertising:
  • Opt-in required for social media marketing
  • TV and radio gambling ads banned between 5:30am and 9:00pm
  • Ban on gambling-branded merchandise targeted at children or present at youth-focused events

Industry-Funded, Not Taxpayer-Funded

Concerns raised in Parliament about the authority’s effectiveness were addressed by Deputy James Browne, who assured lawmakers of the GRAI’s robust powers.

“I can assure the deputy that this regulatory authority will not be toothless or fruitless. It will be a very powerful regulatory authority. It will regulate an industry that we estimate is worth €6 billion.”

James Browne,

He further confirmed that the GRAI will be funded entirely through industry levies, ensuring no additional cost to taxpayers.

What This Means for the Gambling Sector

This new regulatory framework represents a transformative shift for both players and operators. By consolidating gambling laws under one umbrella and introducing a dedicated regulator, Ireland is taking a firm stance on consumer safety, industry transparency, and responsible play.

Operators will face new compliance challenges, but the clear guidelines also bring certainty and structure to an industry long criticized for operating under outdated laws.

For Irish consumers, the launch of the GRAI signals stronger protections, more responsible marketing practices, and better tools for managing gambling behaviour.