LeoVegas Expands German Presence with New Sportsbook Launch
LeoVegas Group, a leading international iGaming operator, has announced the launch of its sportsbook offering in Germany, marking a significant expansion of its operations in one of Europe's largest regulated gaming markets. The launch builds upon the company's existing virtual slot machine vertical and follows the gaming license granted by German regulators in 2023.
The new sportsbook platform will be available across all sixteen German states through LeoVegas.de, positioning the company to capture a broader share of the German market.
To celebrate the launch, LeoVegas plans to unveil a nationwide marketing campaign in December titled “Thrill Seeker,” which will showcase how everyday life can be transformed into exciting adventures. The campaign will span multiple channels, including television, programmatic advertising, and affiliate partnerships.
Gustaf Hagman, CEO of LeoVegas Group, expressed optimism about the expansion:
Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest iGaming experience.
About LeoVegas Group
LeoVegas Group has established itself as a prominent force in the international iGaming industry, operating nine brands across ten jurisdictions.
The company maintains a clear vision of creating the world’s greatest iGaming experience and continues to demonstrate robust growth, with a workforce exceeding 1,400 employees across Europe.
Headquartered in Stockholm with a significant operations hub in Malta, LeoVegas Group operates under the umbrella of global entertainment giant MGM Resorts International (NYSE: MGM), following its acquisition in 2022.
The company’s innovative approach extends beyond its core operations through LeoVentures, its investment arm dedicated to developing emerging iGaming companies.
This strategic diversification, combined with its expanding presence in key markets like Germany, underscores LeoVegas Group’s commitment to sustained growth and market leadership in the global iGaming sector.
Image Credit: leovegasgroup.com
