RubyPlay Makes US Debut with BetRivers Launch in New Jersey
RubyPlay, a Malta-based casino game developer, has officially entered the US iGaming market by partnering with Rush Street Interactive’s (RSI) BetRivers platform in New Jersey. This marks the supplier's first venture into the United States as it aims to expand its global footprint.
Initially, RubyPlay has introduced five of its most popular slot titles to BetRivers players in the state, including Go High Panda, Gummy Giga Match, and Immortal Ways Sweet Coin.
The company plans to grow this selection to 15 games by the end of January, with further expansions set to follow in other regulated US markets where BetRivers operates.
Eyal Loz, RubyPlay’s Chief Product Officer, expressed enthusiasm about the partnership:
We are thrilled to collaborate with Rush Street Interactive to bring RubyPlay games to US players through BetRivers. Entering the dynamic and influential US iGaming market is a monumental milestone in our global growth journey. […]
Eyal Loz
Richard Schwartz, CEO of Rush Street Interactive, echoed the sentiment:
RubyPlay’s slots are recognized globally for their quality and entertainment value. We’re proud to be the first US operator to introduce their games. At RSI, our focus is always on delivering top-tier gaming experiences to our players, and RubyPlay’s offerings align seamlessly with our mission.
Richard Schwartz
As RubyPlay positions itself in the competitive US iGaming landscape, the collaboration with RSI represents a strategic move to bring its innovative content to a new audience.
With New Jersey leading the way, RubyPlay’s entry is poised to make waves across other regulated markets in the country.
