William Hill Ignites Excitement in Liverpool with Grand National 3D Projection

William Hill is bringing a captivating 3D projection to the iconic St Johns Beacon in Liverpool as the city gears up for the Grand National. The impressive visual display, which debuted on Wednesday evening, will also light up the 457ft tower on Thursday and Friday, adding to the race's growing anticipation.

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The projection features a compelling narrative that spans the history of the Grand National, showcasing legendary fences and notable figures associated with the race. It includes footage of historic races and accompanying commentary, creating a dynamic and immersive experience for viewers.

Those unable to witness the projection in person have the opportunity to view it on William Hill’s social media channels. The campaign is supported by notable William Hill ambassadors, including Barry Geraghty, Lucinda Russell, Sir AP McCoy, and Leonna Mayor.

Sir AP McCoy, a William Hill ambassador and former Grand National winner, expressed his admiration for the project, stating:

“Winning the Grand National is any jockey’s dream, and I was fortunate to achieve that in 2010 on Don’t Push It. I’ve watched re-runs over the years, but never like this. William Hill has captured the essence of what the Grand National means to Liverpool with this brilliant visual, heightening excitement for this year’s race.”
Sir AP McCoy

Mark Walton, William Hill’s Racing Sponsorship Manager, elaborated on the initiative, saying, “The Grand National is among the world’s most renowned races, and we aimed to create something truly spectacular that highlights Liverpool as the nation prepares for the event.

By merging cutting-edge technology with a stunning film that encapsulates the Grand National’s uniqueness, we are proud to say that we have illuminated Liverpool as the nation gets ready for the big day.”

In related news, over 50 MPs recently participated in a charity event organized by the Betting and Gaming Council (BGC), placing bets on the Grand National, with all proceeds going to a charity of their choice. This initiative underscores the broader community and charitable engagement surrounding the event.